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Why Republicans need precinct research

Democrat voters are concentrated, geographically and demographically, while Republican voters are dispersed.

The Democrat constituency has for 40 years consisted of lower-income voters, minorities, single women, union households, young adults and anyone receiving a government check.

That's a majority just about anywhere.

Democrats can generate lists of their target voters. (Republicans can try, but without the same precision.)

Democrats can focus on a fraction of the electorate and reap big rewards. (Republicans cannot.)

Democrats can win simply by working their natural majority with the message that hasn't changed since the Carter years: "Vote for us and you'll keep what government gives you." (Republicans are left to reach the better side of a wider audience with an appeal that's not nearly as direct.)

Success demands a clear message that resonates above the negative-media noise, and enough money for blanket coverage ... which for the Republican challenger is just about impossible. Which explains why most lose.

The solution is find your own majority through a system of precinct targeting.

You don't know exactly who your voters are, but with our system you'll learn where most of them live.

"I already have that", we're often told. "Got it from the Republican party." (You have a listing of the Republican "index", which is used by the GOP primarily for get-out-the-vote (GOTV). It's better than nothing but if you're in a D-leaning district, you need to win precincts that usually vote Democrat.)

Our precinct analysis system will highlight those areas of opportunity. It divides your district into five categories ...

Ticket-splitters
Base Republican
Aspiring Republican
Base Democrat
Solid Democrat

And it works!

Our precinct analysis will illustrate where you must win, and where you must win big, and where you need help. Here's a sample. This information is equally important to Republican Primary candidates, for whom the smartest strategy is to focus first on the areas with the highest concentration of Republican voters.

A candidate short on money and time must prioritize. Which is precisely what our system of precinct analysis enables you to do.

If you're knocking on doors Saturday, you can issue the walking lists based on the target status of the precinct. If you're building a mailing list, you can do it according to the precinct's rank. If you're establishing a mailing budget, you'll know the number of households in each target category. If you're meeting with a group of local supporters, you can establish vote goals for their area on the basis of past results.

(Basic Truth #6: Success results from the smart application of limited resources.)

The cost for our analysis is free to all Filpac users. How can you not afford it?

Call us today and start your campaign tomorrow with purpose, confidence and a new direction.