Email Match your database

Wouldn't it be nice to communicate instantly with thousands of voters or donors?  Send us your database and within a few days that's precisely what you'll be able to do. 

For less than the cost of a postage stamp, you can acquire someone’s email address.  And write them for free.

The process is explained below.  In the past we've matched up to 16 percent of a voter database with deliverable e-mail addresses.  The cost: 15 to 20 cents per e-mail match depending on the number of matches returned.  (See chart below.)  On a voter database of 100,000 names, we'll find about 10,000 e-mail addresses at a cost of $1,500. 

At 40 cents a package, it costs $1.20 to send a person three pieces of "snail mail."  If you have his or her e-mail address, the cost is only 15 cents!  That's a $50,000 savings off the price of mailing to the average Congressional district's voter file.

Once you have a person's verified e-mail address, it costs you nothing to communicate.  Instantly.  The cost of e-mail matching is recovered on your first mass-mailing because you can send the same message to a person's e-mail box for free!

The Process

Your file is matched against various databases.  After an e-mail match is found for a corresponding physical address, your letter (see sample below) is e-mailed to the individual.  In the letter you ask for his or her permission to communicate via e-mail and offer the option to opt-out. After allowing 5-7 business days for all responses, final numbers will be calculated measuring the opt-ins, excluding undeliverable and opt-out e-mails.

During the data collection process, subscribers voluntarily disclose their personal information, and have access to view a privacy policy stating that their information could be shared with third parties that have "customer relationships" with the individual.  At the completion of the e-mail Appending Process, the enhanced file is returned to you with successfully-deliverable e-mail addresses.

Match Percentage 

Up to 15 percent, depending on the list. The average is about 11 percent.  Donor and contact databases typically achieve higher match rates.

Turn-around time

Three to seven working days, depending on how long you'd like to give people the chance to opt out.  The opt-out letter must be sent because otherwise we need to give invalid e-mail addresses a chance to "bounce."  That way you're getting only confirmed, deliverable e-mail addresses.

Price

$35 Processing fee, plus 15 to 20 cents per email record returned, according to the following chart:

If you give us 100,000 records and ten percent are matched, that equals 10,000 matches for $1,535. 

How to get it started today

E-mail us your file, or if it's too large, call us at 1-800-383-8400 and we'll give you a website address where you can upload it.

Payment

We will gladly accept your check for $22.50 for every 1,000 records submitted.  This covers a 15 percent match at 15 cents per record.  If the final price ends up being less than 15 percent, we'll issue a refund when we deliver the e-mail addresses to you.  If the final price is higher, we'll send you a bill.